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What is admob:
admob is a Google product that controls ads and display our earnings generated through ads impression and clicks. After opening account in Google Play Console, in the meantime Google automatically opens two other accounts of each individual that's admob and AdSense.

How to generate ads unit:
Open your browser and create admob account by Sign up on website https://admob.google.com.
After opening admob account create adunit for application by clicking on Apps tab and then add app tab. Create both Banner and Interstitial adunits.
How to control ads: 
To control adds click on blocking controls from main menu, it shows different categories to put control on ads like General, Sensitive etc., Select/Deselect  the Allowed/ Blocked tab to put the desired control.
An other control is Mediation, click on Mediation tab from main menu
What is add impression, then click on create mediation group, add format banner or interstitial, check android or iOS, click continue, type name of Mediation group, select desired location then click on add ad unit, now select your app and click done.
Now click on Real Time, below eCPM tab to change eCPM, now uncheck optimise then put desired eCPM, click continue and then save.
Another control is also available through adunit, click on app from main menu, then click on adunit from main menu, click on adunit level/ app unit level and perform the desired settings.

Add impression: The total number of ads shown to users across all of your ad units and apps through mediation. Includes a period-over-period comparison.

Clicks: Number of users clicks on add while using your services.

eCPM: Effective cost per thousand impressions.
   
An estimate of the revenue that you receive for every thousand ad impressions. eCPM is calculated as (Total Earnings / Impressions) x 1000.

Click through rate (CTR): is the number of ad clicks divided by the number of page views. Impression click through rate (CTR) is the number of ad clicks divided by the number of individual ad impressions. ... For example, if your ad received 20 clicks out of 1,000 impressions, the Impressions CTR would be 2%.

How much CTR is good for AdSense?
In my opinion CTR for good adsense will be around 3-6%. For ads well placed in the 1st screen CTR can get even higher. On an average bloggers get 1%-2% CTR. and for YouTube you may get an average of 3-6% CTR.

Is AdMob pay for impressions?
Admob is a pay-per-click ad network which allows you to integrate ads in your mobile application. It has a CPM(Cost Per thousand impressions) is $1 and if the visitors are from Tier 1 countries like USA, UK, Italy etc then the CPM would range from $3-$4. ... The more you increase the impression, the more you earn.

How do ad impressions make money?
Suppose you are showing 3 AdSense ads on every page of your website, 1 page view is equal to 3 ad impressions. Suppose, you get 5 clicks out of 500 ad impressions, your CTR would be 1% (5/500X100). CPC: Cost Per Click is the revenue you earn each time a visitor clicks on your ad. CPC is determined by the advertisers.

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